BREWPATH

{{ founderName }}'s coffee shop · idea to open

The Journey

Always on

Mary's craft hours

{{ craftHours }} hrs

work in it before you own it

Pattern Board · Field Research

You've walked {{ visitCount }} Houston shops. Here's what your gut is trying to tell you.

THE CEILING PROBLEM

ratings 0–10

Your ratings pile up at the top. {{ tiedCount }} shops are tied at 9.

The overall score cleanly splits the chains (the 5s) from the indies you love — but it can't rank the loves apart. And that ranking is exactly what your concept will come from.

BREAK THE TIE

Rank the eight 9s head-to-head. ~15 taps, one true order.

Phase 0 · Module A

Field Research

Gut — the 0–10 headline · Score — consolidated from {{ dimCount }} dimensions. Tap any row to rate.

Concept tags

Break the tie among your 9s

Pick up to 3 shops. The dimensional scores are how you rank the loves apart.

Phase 1 · Module B

Concept Canvas

{{ conceptPct }}%

complete

PRIMARY CUSTOMER

FOOD STRATEGY

THE ONE SENTENCE

For , [NAME] is the that they build a habit around.

VIBE WORDS (3–5)

MENU DIRECTION

WHY US OVER THE SHOP TWO BLOCKS AWAY?

NAME CANDIDATES · tap to vote

CRAFT-READINESS · {{ craftDone }}/{{ craftTotal }}

Work in it before you own it.

Phase 2 · Module C

Money Lab

Runway rule: plan for 6–12 months of working capital. Break-even commonly takes 9–12 months — that's normal, not a warning.

Startup Cost Estimator

sit-down café: $80K–$300K+

typical {{ item.rangeLabel }}

Contingency (15%){{ contingencyLabel }}

Working capital reserve{{ workingLabel }}

Total to open{{ grandTotalLabel }}

Break-Even Calculator

Monthly rent Monthly labor COGS % Avg ticket $

{{ beTickets }} tickets/day

to break even · {{ beRevenueLabel }}/mo

Rent is {{ rentPct }}% of break-even sales — {{ rentVerdict }} (aim <15%)

Funding Tracker

{{ fundPct }}%

{{ fundSavedLabel }} savedof {{ fundTargetLabel }}

Sources: personal savings · SBA loan · investors — sequenced around the GRI buyout.

Phase 3 · Module D

Business Plan Builder

{{ planAvg }}%

overall

Lenders want to see liquidity covering ~6 months of operating expenses. Two sections auto-fill from your other work.

↻ {{ item.autoLabel }}

Phase 4 · Module E

Location Scout

Coffee is habit traffic — people come from close by, on routines they already have. Score the routine, not the aesthetic.

{{ item.scoreLabel }}

Phase 5 · Module F

Launch Runway

{{ launchDone }}/{{ launchTotal }}

stamped

A punch card to a beautiful opening. Each stamp is one step closer.

The multi-year roadmap

Where are we on the path?

{{ item.num }}

{{ item.win }}

"{{ item.q }}"

Kills re-litigating

Decision Log

What we decided, why, and who called it. When it comes up again, it's already answered.

{{ item.d }}

— {{ item.who }}

Courses · books · mentors

Learning Library

Logging from inside a shop

Under 2 minutes, one thumb.

9:41BREWPATH●●●

Step 1 of 4

Where are you right now?

Shop name Neighborhood

Step 2 of 4

The headline number.

How David & Mary already rate — 0 to 10.

Step 3 of 4

What stuck with you?

We'd steal… We'd never… Standout item

Step 4 of 4

What kind of place is it?

✓

Logged.

{{ mSavedName }} is on the Pattern Board. That's one more data point toward your concept.

New field note

Log a visit

Shop name Neighborhood

OVERALL RATING · the headline number{{ logForm.rating }}

0510

DIMENSION SCORES · break ties among the 9s

What we'd steal What we'd never do Standout menu item Price of our order

CONCEPT TAGS

Rate this shop

GUT · 0–10

{{ editVisit.gutLabel }}

CONSOLIDATED

{{ editVisit.consolLabel }}

GUT RATING · your headline number

Drag to set{{ editVisit.gutLabel }}

Field notes

What we'd steal What we'd never do Standout menu item